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The Best Negotiation Tactics (Yale Professor) | Barry Nalebuff | Art of Charm

The Art of Charm

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How Do I Get My Trade Mark?

Io: It's always about getting everyone focused on the wind. When you're dealing with people who may be in in a cut throat business deal, or you're not dealing with rational actorsand theyare coming in saying, i need to get one over on the sky where i cannot take the loss here. One of the things that i advise is, you fight fire with water, not with fire. The own way to bring osions down is to bring the logic up. But i also want to tell you that this approach that i am describing works with people who don't care about ess.

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