The Single-Distance Proposition Is All About

You can't have more than 100 %. It's like a glass that's full of liquid, drop something and the same amount of liquid overflows out. Less important points don't add to the communication. They detract from the most important point. The first mental model is the cyril box. So imagine your pro actfor service fits in a cyrill box, and you will actually have to sell it in ta super market. You'll have to pick one cor image, maybe three bullet points, so that people can pick it out.