When To Automate Versus Keep Humans In-Loop

Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers reject purely automated experiences and demand human interaction. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and needs, and creating quality checkpoints where humans validate AI outputs before customer-facing deployment.

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