4. How can you use AI for better outcomes in media?
Future Proof
00:00
What's Zaxis Doing to Prepare for the Deprecation of Cookies?
The deprecation of cookies is a very important topic for industry. It's not the cockee itself that's going away, it's its third party cockies. As an advertiser's having a direct relationship syour consumers, you will be able still to find ways to reach these audiences better and to measure efficiencies. And so we're really active with the b with the world wide web consortium,. The w three c and of course, working very closely as well with the big players in the field, yo bugle and apple, et cetera.
Transcript
Play full episode
