Episode 214 - We Just Can’t Stop Talking About Tokenization
Payments on Fire™
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The Implications of Card Not Present Liability Shift
The EMV co-tokenization model is all about sort of a technical framework, specifications and whatnot. It's still up to the individual card networks to assign business rules about how they are going to treat tokenized transactions by along two two major metrics. One one metric would be the cost of the transactions, which Chris talked about, originally the same, no economic difference between tokenized and non-Tokenized transactions shifting now to a financial incentive to tokenize. The other point of control is the default fraud allocation. Is it issued by default to the issuer? Is it assigned bydefault to the issuer or the merchant? And in card not present, it's traditionally assigned to the merchant
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