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#201 April Dunford: The Marketing Expert

The Knowledge Project with Shane Parrish

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Mastering B2B Product Positioning

This chapter explores the critical errors organizations often make in product positioning, stressing the need for customer-centric narratives and team alignment. It critiques the misapplication of consumer marketing principles to B2B scenarios and highlights the complexities of B2B decision-making. Additionally, it offers insights into effective sales strategies by addressing customer fears and emphasizes the importance of clear messaging for successful pitches.

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