Amelia: I felt like the pinterist ads were working great to get people on my list, but there was something in my offerings or my messaging thati wasn't converting them. So i've been working on a survey for that list of people. It's almost 200 people at this point who have gotten a free resource from me and got one of my lead magnets. And i'm going to emal them with this, you now, short, six question survey, and ask them to fill it out so i can know what they want. Amelia: My goal for softer sounds is not to have a giant audience. It's to have a great, happy, healthy client list
Weâre back behind-the-scenes, babe! In this episode, Amelia revisits Softer Soundsâ top ten marketing practices to update us on whatâs going great & whatâs not working anymore.
Tune in to hear aboutâ
- The difference between marketing and sales
- Shifting your marketing focus from growth to nurturing
- How direct sales, SEO, online communities, lead magnets, free workshops, paid ads & podcasts are working for Softer Sounds
- Why we quit Pinterest ads (âŚfor now)
Then, please share this episode with a friend! And let us know what marketing channels & strategies are working (or not working) for you lately.
Links & resourcesâ
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âż What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)