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Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you know if you're headed down that path? And what does true, effective leadership actually look like in a world addicted to ego boosting?

This week, Don and Kyle sit down with leadership advisor and former White House speechwriter Les Corba to unpack the nuances between healthy confidence and dangerous self-absorption. You'll learn how to spot narcissistic messaging, build trust, foster honest feedback, and create a culture of self-awareness, starting with yourself. Listen in to discover how to lead with the kind of self-awareness that earns real trust and has a lasting impact.

Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event.

Buy Les' book "Aware: The Power of Seeing Yourself Clearly" on Amazon HERE.

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

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