We're always thinking about how are we servicing those existing customers, but at the same time, attracting a new set of customers into the products. And so it's this balance kind of that we're doing from year to year in terms of what products we're going to bring out and how we attract more people into the system. But it is a long term view to, right? Like, I don't, you know, next year will be next year. For for me, the biggest thing is what happens over the next 10 years. Don't know exactly what it looks like yet. So we're watching it very closely.
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