9min chapter

Grow with the Flow by The Growth Syndicate cover image

#002 Jake Stainer: on growing Typeform, starting your own agency and why SEO isn't free.

Grow with the Flow by The Growth Syndicate

CHAPTER

Reevaluating Ideal Customer Profiles

This chapter discusses common misconceptions brands have about their Ideal Customer Profiles and the negative impact on SEO strategies when assumptions replace real data. The speakers stress the importance of aligning marketing efforts with actual purchasing data to enhance effectiveness.

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