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6min chapter
Mark Ritson on creativity, brand, and the need for better strategy
The WARC Podcast
The Significance of Branding and Marketing Expertise
This chapter emphasizes the importance of creativity and marketing expertise in brand building, disputing a claim about the decline of branding as a business lever. It contrasts the views of advanced marketers in the US with those lagging behind, highlighting the broader scope of brand beyond just advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode