
Mark Ritson on creativity, brand, and the need for better strategy
The WARC Podcast
The Significance of Branding and Marketing Expertise
This chapter emphasizes the importance of creativity and marketing expertise in brand building, disputing a claim about the decline of branding as a business lever. It contrasts the views of advanced marketers in the US with those lagging behind, highlighting the broader scope of brand beyond just advertising.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.