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Mark Ritson on creativity, brand, and the need for better strategy

The WARC Podcast

CHAPTER

The Significance of Branding and Marketing Expertise

This chapter emphasizes the importance of creativity and marketing expertise in brand building, disputing a claim about the decline of branding as a business lever. It contrasts the views of advanced marketers in the US with those lagging behind, highlighting the broader scope of brand beyond just advertising.

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