Ep. 213: Allison Hartsoe | Why Customer-Centric Isn't Enough: Measuring Customer Equity
Customer Confidential: Untold Stories of Earned Growth
00:00
Understanding Customer Behavior for Revenue Growth
This chapter explores the critical role of understanding customer behavior in predicting future revenue streams and enhancing customer lifetime value. It discusses the importance of granular analysis of customer segments, web data indicators, and effective marketing experimentation in driving satisfaction and loyalty. Additionally, the speakers emphasize the distinction between sustainable customer acquisition and transient promotional tactics while addressing the challenges companies face in leveraging customer data.
Play episode from 06:22
Transcript
