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Stories -- The Ultimate Persuaders

The Look & Sound of Leadership

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On Line Ticketing With Variable Pricing

Use emotion details throughout all three elements of your story. Use words like dread, hope, upset, disappointed, ecstatic. The more specific you can make the story, the more people visualize it in their heads and that makes them care more about what happens. Third, use clear, linear time sequencing. Listen to how the story begins to come alive.

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