BookFunnel with Damon Courtney: Direct Sales and Beyond
Author Nation: State of the Nation
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Navigating Direct Sales in the Book Industry
This chapter examines the evolution of direct sales in the book industry, highlighting how authors can use tools like Shopify and BookFunnel to enhance their strategies. It addresses the challenges of establishing trust with readers and managing refunds while emphasizing the importance of learning from industry data. The chapter also explores effective marketing techniques that focus on building lasting connections with higher-value customers.
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