Founders cover image

A conversation with David and Ben from the Acquired podcast

Founders

CHAPTER

Strategic Investments in Tough Times

This chapter explores how successful companies strategically approach advertising and investment during economic downturns. The speakers emphasize the importance of maintaining advertising spending to capture market share, while also discussing historical investment figures like Hedy Green and their relevance today. Additionally, they highlight the evolution of content marketing in venture capital and the role of knowledge sharing in achieving success.

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