What's the Cold Star Problem?

Stephen, Joseph and Max give their advice on starting a market place business. Stephen: It's important to identify which side of your market place is more rare. Joseph: Once you have one side completely figured out, the cold start for that other side is going to look a lot different than it did when it was a chicken and egg. Max: Building a market place takes more patience, and product market fit can be more elusive im in a market placebusiness. Josep: Starting ta start up is a grind, and starting a market place is like an extra grind. Eddy: What advice do you have for founders looking to start a market place business?