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5min chapter
S3, Ep7: Animal Advocacy through Beauty with Justine Jenkins
The ChickPeeps Vegan Podcast
The Power of Consumer Choices in Animal Advocacy
This chapter examines the effects of a pilot scheme in mainland China that allows brands to bypass extensive testing. It highlights how consumer choices can drive the demand for cruelty-free and vegan products, ultimately urging a shift in purchasing habits to promote ethical practices.
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