The Commerce of Concerts: All Play No Profits?
The Morning Brief
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Considerations for International Artists and the Impact of Mega-Acts
This chapter explores the factors that international artists consider when deciding to perform in India, including the quality of production and execution. It also discusses the significant costs involved in hosting mega-acts like Steve Aoki and Coldplay, as well as the positive impact of initiatives that have put India on the map as a destination for large format shows. The chapter concludes with a question about the changing culture of complimentary tickets in the industry.
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