What Are the Agendas for the Sponsors?

"No one really cared about how well the clients performed or not. I don't know if that's effectively changed, but none the less, it gave mean opportunity to really learn from the inside out how the business worked," he says. "If you can't figure that out, think about what are the sponsors doing there? What do they want out of it?" Martin chronicle airs weeknights at 10 p.m. ET on CNN and 1 a.m. EST on CNN Films.