5min chapter

The Influential Personal Brand Podcast cover image

What You Need Legally To Protect Your Personal Brand with Heather Pearce Campbell

The Influential Personal Brand Podcast

CHAPTER

How to Optimize for Numbers for Your Business

When you're optimizing for numbers usually the user experience is a little bit lower on that list right? So let's pretend that it's a digital course. It's something that you're like, you know what? I'm gonna put this online and I want to sell it into infinity and it doesn't really matter Clearly optimized for numbers put it under terms of purchase especially Let's also talk about price point if it's a lower investment amountRight? Optimized for clicks for easy enrollment means you're going to have a few misfits that get into the model Right? And some people even with higher dollar amounts are still gonna prefer Digital because it's better for their business model and their business system

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