Do You Know What the Check Off Is?

The check ofs funded by every time i sell a cow at the barn, i pay a dollar. The barn pays a dollar, right? Just, you pay the just, i pay the dollar, ok? And that's to promote beefthe p i've always had whith the check off is, i'm not in the beef business. I'm in the grass business. But for the most part, the checkoff promotes a product that we're not selling. They're promoting the product that the packers are selling. Wewe should have been more pro active a long time ago, fighting for our position, but everybody was home making a living.