Are You Speaking to the People Who Need What You Have?

We always with people who have already bought from us, we assume already that they are like all in. So when we present to them, we're presenting to our most friendly audience. Our brain is trained to focus on the 90 people who are not interested and speak just to them. We only create things for them and they become our entire reality. But when you're out there trying to sell your products and you're failing, all your brain wants to think about as those 90 people  who are saying, no, there's the rub.