EP49: Content Marketing in eCommerce: Storytelling That Sells
ASOM Pod
Intro
This chapter examines the significance of human connection in eCommerce content marketing, emphasizing storytelling and humor. It highlights how emotional engagement can strengthen brand relationships and drive sales.
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into one of the most underrated tools in marketing: storytelling. With raw insights and real examples, the crew explores how brands can use human connection, humor, and authenticity to cut through the noise and drive serious results—without always needing a massive ad budget.
What You’ll Learn in This Episode:
- Why Storytelling Converts: How emotional connection fuels customer loyalty and brand love.
- Organic > Over-Engineered: Why behind-the-scenes, real content wins over glossy perfection.
- Platform-Specific Tactics: What’s working (and what’s not) on TikTok, Instagram, Reddit, and YouTube.
- In-House vs. Agency: When to hire an internal content creator and when to outsource.
- Content Cadence: The pros and cons of high-frequency posting and what consistency really means.
- Story-Driven Brand Shoutouts: Standout campaigns from brands like Overnight Oats and Moms on Call.
This episode is a tactical guide to building lasting brand resonance in a content-saturated world. If you’re looking to sharpen your content strategy and win with story, this one’s for you.
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
Alia - An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/
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00:00 Teaser Trailer
03:19 Welcome to the ASOM Pod
06:51 The Importance of Content Marketing
11:39 The Power of Organic Social Media
35:49 Identifying the Villains in Business
36:37 Challenges with Legacy Thinking and Agencies
38:06 Cool Brand Stories: Overnight Oats
41:42 Cool Brand Stories: Apple and Accessibility
47:26 Cool Brand Stories: Mom's on Call
52:07 Effective Content Marketing Strategies
01:02:36 Buy or Sell: Content Marketing Insights
01:10:11 Wrapping Up
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
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