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#371 The cost in being boring and why most businesses suck at this

The Mentor with Mark Bouris

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How to Be a Smartfucker

Digital platforms find out what you want by watching what you look at. And then they eliminate those things you couldn't be damned about. My question would be, what's the point? There are flower shops. If you opened up a flower shop that said we sell flowers specifically for joy, all the colors and the sense we put together that are colors that can make you feel really, really happy. When you give our flowers, when anyone looks at it, their serotonin will go up there,. You know, happiness level will go up. That's what we do. It's the pokeys. But it's the ultimate knowing what the audience wants, and then giving it more of it.

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