What Is Helium 10 Doing in PPC?

helium 10 is checking if I am searchable all right index and ranking mean different things. Every single keyword I am index for except for this one called sticker so now it's just a matter of hey if I really want to rank for these keywords well what am I going to do on the PPC side or maybe listing optimization side to get relevant in front of Amazon for it? So guys this is just a quick and easy thing that you guys can do before 2023 is again check for the keywords where you are not even in the search results the first seven pages of the search results but at least one of your competitors is like in the top 10 or 15  and then check what insights