4min chapter

Whale Informed by Triple Whale cover image

EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food

Whale Informed by Triple Whale

CHAPTER

Avian

Avi is a health community brand that we started two years ago. The stigma was that it was really for the older demographic, more like reactive purpose to it. So what better way to hit that target mark than something that's Instagrammable tastes? We launched with two flavors, fruity cereal, which is like your fruit loops and cinnas cereal,. Which is like your cinnamon toast crunch. And in the two years, we've expanded that line into 20 plus flavors.

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