PlayStation Portal / Ubisoft Gets Microsoft’s Streaming Rights / NetEase Expansion
Naavik Gaming Podcast
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NetEase's Expansion Strategy: Diversifying Revenue Streams and Investing in Western Talent
This chapter explores the expansion strategy of NetEase, a Chinese gaming company, as they branch out into the Western market. It discusses their focus on AAA console and PC games, their investments in Western studios, and the challenges they face in acquiring talent and establishing market access. The chapter also highlights the potential risks and rewards of this strategy and the increasing trend of Chinese-backed games being successful in the West.
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