Cloud Kit

"I'm not at the point in my career where I'm willing to just throw away 10% of my users for, for easily avoidable reasons," he says. "There is no there is no substitute for having your own numbers from your own user base because those can vary,. they can vary wildly." Apple's cloud kit doesn't appear to be a high priority as other services like iPhone and web apps are; it could use more work if people were better informed about what was going on with their data.