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Episode 169: Building Your Brand with Austin Church
UI Breakfast: UI/UX Design and Product Strategy
Start With Why Is So Important for Branding and Marketing
I've read a book by Simon Sinek called Start with Why and then another one of his called The Infinite Game. And what these books did for me was basically make all the pieces of puzzle click together. Starting with why, I think is so powerful because it reconnects us with transcendent purpose. It helps us reconnect with our own hearts. If you're bringing your heart into your brand, it's going to have a lot more resonance with people in your audience.
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