3min chapter

Deep Dive with Ali Abdaal  cover image

How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann

Deep Dive with Ali Abdaal

CHAPTER

How Did Square Mile Succeed Despite All These?

The coffee industry has developed certain bad habits, and credit is one of them. It's as cheap as people can make it and still just about survive. So how did square mile succeed despite all of these? I think initially it was a different sort of approach. Our problem early doors was like people aren't really drinking specialty coffee. And we had a background of teaching and training and education.

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