The Lean Product Playbook with Author Dan Olsen
The Product Podcast
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What's the Surface of a Customer?
A lot of people have transportation within 100 miles of their home, right? But as soon as you look through that need through the eyes of a particular target customer, you'll see that the detailed needs are quite different. Let's take two target customer personas, one a soccer mom and the other a speed demon, right? They both have that need to get around; they just address it in very different ways.
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