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Assertiveness Amplified: Mastering Negotiations with Ivna Curi

Negotiate Anything

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The Importance of Balancing Assertiveness and Aggression

This chapter discusses the challenge of maintaining assertiveness without crossing into aggression. It emphasizes the need to understand the basics of assertiveness and how different individuals perceive things based on their past experiences. The speakers also address concerns about backlash when being assertive and explain how assertiveness combined with warmth and relationship-building can mitigate negative outcomes.

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