Amenity strategy: public, active, and service‑oriented

Alex Mehran Jr., CEO of a third-generation family developer, walks us through the transformation of Bishop Ranch—a master-planned community in San Ramon, CA. Mehran shares valuable lessons on reinventing a suburban office park into a vibrant, mixed-use destination.

• Mixed-use suburban developments are gaining strong appeal.
• ·      Amenity-rich office space drives tenant demand and retention.
• ·      Short-term, flexible leases can dovetail well with corporate occupier’s needs.
• ·      Residential conversions of obsolete suburban office parks can enhance long-term asset value.
• ·      Planned communities thrive with diverse housing and retail integration.