PPC Essentials Part 5: Exploring Location Targeting
Collective Clicks: Digital Marketing for Real Estate Investors
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Optimizing Google Ads Location Targeting Strategies
Exploring the intricacies of Google Ads location targeting, the chapter discusses the balance between narrow and wide targeting, emphasizing the need for strategic geographic expansion for better ad performance and lead generation. It dives into the impact of budget, bidding strategies, and competition on targeting efficiency, stressing the importance of understanding metrics and campaign structures. Additionally, the chapter highlights the significance of data-driven decisions in optimizing lead quality and ROI through targeted location strategies.
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