Akimbo: A Podcast from Seth Godin cover image

The Discovery Channel

Akimbo: A Podcast from Seth Godin

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Picking Number One Is a Trap

Picking number one is really fundamentally completely different than hiring anybody else in the organization. Becoming that kind of number one, there's only one way to do it, by starting something. If you are really good at fund raising, you can run a college. You can run just about any non profit that you can imagine. It might be a trap to decide that you don't have what it takes to be a number one. But if somebody non-profit world came to me and said, what do i need to do to become a Number One? My answer would be very straightforward, get really good at Fundraising.

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