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Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

Craft Beer Professionals

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Opportunities and Considerations for Breweries

This chapter explores the various opportunities and considerations for breweries in a competitive market, including the importance of solid business planning, deciding between taproom or packaging brewery, having a pivoting plan, creating a comfortable environment, offering food options, providing a unique experience, and utilizing artwork, storytelling, and social media for consumer connection.

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