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Nikolas Tombazis: the championship-winner shaping F1’s next generation

F1: Beyond The Grid

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Reflecting on the Competitive Nature of Formula One and Enhancing Fan Experience with Salesforce

Exploring how individuals in Formula One still yearn for competition despite not actively racing, while also emphasizing the satisfaction found in current roles. The chapter also includes an ad showcasing Formula One's use of Salesforce's AI CRM for enhanced fan engagement.

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