5min chapter

The Transaction cover image

Defining Metrics & Aligning Goals with Tricia Gellman - The Transaction - Ep. 32

The Transaction

CHAPTER

Navigating Change: Strategies for CMO Success in a Shifting Landscape

A former CMO shares insights on their shift to a new role at Box, underscoring the significance of customer feedback and strategic metrics in the evolving content management landscape. The discussion also addresses the impact of AI on the industry and the challenges of conveying innovation amidst a saturated market.

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