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188. Sean Summers, CMO and Head of Ads at Mercado Libre: Marketplace to Media: The Next Stage for Latin America's eCommerce King

The FMCG Guys

CHAPTER

Innovation and Growth with Mercado Libre

This chapter explores insights from a key figure at Mercado Libre, focusing on the company's transformative role in Latin America's e-commerce and fintech sectors. It highlights the significance of a strong team and user-centered marketing strategies in driving innovation and business success.

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