Going Deep on Paid Traffic Trends & Attribution
eComFuel
00:00
The Worst Offenders on Overstating ROAS?
Rockerbox lets you see the ROAS that, let's say Facebook, claims for a certain campaign. You can also see what rocker box models for this campaign. Are there any consistencies in terms of platforms which consistently overstated? And how often is it overstated versus it's a mix? I'm guessing, do they tend to just overstate,. Do most of platforms overstate in general, and which one's the worst? Ooh, which is the worst?
Transcript
Play full episode
