Imagine yourself on a sandy SoCal beach, surfboard in hand. But the oceanâs too calm: not a single wave in sight. What do you do? Well, if youâre a kid in the early 60s, you throw some wheels on a plank of wood and go âsidewalk surfing.â This one simple innovation canât be traced back to a single inventor; it evolved more like a language than a product. Even so, the skateboard caused a revolution in sports, fashion, and culture: launching multiple billion-dollar brands and viral products. Follow the skateboardâs wild ride from the parking lots of Santa Monica to the cover of LIFE Magazine to, eventually, the Olympics. Along the way, youâll meet incredible larger-than-life characters: from original âskate Bettyâ Patti McGee to the King of the Kickflip, Rodney Mullen, to the Birdman himself, Tony Hawk. Learn why the best thing to happen to skateboards was getting banned⊠and why the skateboard is the best idea yet.
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