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The Story of Lemonade
Zohar atkins: The arc of the story of lemonade, which was very different in its narrative telling from all the other insure texts out there, is part what's made lemonade fastest growing insurance business ever. And i think that's important, because stories don't just justify the law, they actually pull it forward. Story detached from law is fantasy land. Law detached from story is insufficiently aspirational. You can't just pick and choose either story or law. That's how i read that a, to love both.