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The Ostrich Effect

Hidden Brain

00:00

How to Make Better Decisions in a Computer Lab

People are twice as likely to open up the big envelope over the small one. Big envelopes carry the potential of a big sum of money. The bigger the potential good news, the more likely volunteers were to pay. Even if receiving the information earlier was useless, lots of volunteers were perfectly willing to pay to find out what was inside the envelope sooner.

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