I'm trying to show that the idea of a hero's journey is not specific or unique just to these founders, but that we all have a story. I want an unvarnished look at how they made decisions and how they made mistakes, and the sea faced in with the hope that people listening will see something of themselves in that person. Do you think? We are, by nature, the hero of our own story, right? That was, that's what human consciousness is. And i'm trying to get inside the cockpit of richard branson's head, or or james dyson's head, and n n n, you know, the founders of ar b and
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).
In this week's episode award-winning journalist and NPR host Guy Raz speaks to Carl Miller about uncovering the stories of highly successful entrepreneurs.
To find out more about Guy's book click here: https://www.amazon.co.uk/How-Built-This-Unexpected-Entrepreneurs/dp/0358216761
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