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3min chapter
The Post-ATT World
Greymatter
How to Personalize Your Ads
Marketers have been talking about this for years. I ran performance marketing for a startup that was supposed to be a personalization company. There's no getting back to where we were. We're never going back. The targeting will never be the same. Once you accept that, then the CAC is higher. Well, how do I attack that problem? I raise my LTV. It's I need to ingest that into the product experience and super serve the good users when I acquire them for more money such that they spend more in my product.
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