The Challenge for Ecommerce?

The real challenge for ecommerce is it's a piece of digital transformation that actually touches virtually every part of your business. So if you're a very silod organization, where people tend to working these little silos thay don't really talk to each other, you can o find out ecomes really difficult. People aren't going to be collaborating in the right way you're o oingto get the insight into the product that you need. But there is also this cultural shift as well, which is really important to bear in mind. In e commerse, it's all about experimentation. You're always in beta. You're always testing and trialling and trying to find new ways