AI Innovation in Advertising

This chapter explores the intersection of media, advertising, and AI technology, focusing on Viant's advancements such as the Chat with Data tool designed to improve data inquiries for advertisers. The discussion emphasizes the need for genuine innovation rather than superficial AI claims, highlighting the potential for automation to enhance ad effectiveness and streamline creative processes. Additionally, it covers recent mergers by Viant that bolster contextual targeting and identity management in the advertising space.