How to Think About Content Differently From B2B Companies

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I know you work for more of a media company mindset now, but what does content as a product mean? This definition has constantly been evolving for me because I go or chatting about it before this episode was I was thinking about like the lead magnet and the concept behind the lead magnet. And then coming on to peer signal with Adam and how he just you know started building these databases on air table. There's all sorts of no code tools now that you can use and there's sort of like a higher level of expectation for free.

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?

Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.

Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.

Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.

Follow Camille:

LinkedIn: www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com