146 - How To Think Differently About B2B Content, With Camille Trent
The Marketing Millennials
00:00
How to Think About Content Differently From B2B Companies
I know you work for more of a media company mindset now, but what does content as a product mean? This definition has constantly been evolving for me because I go or chatting about it before this episode was I was thinking about like the lead magnet and the concept behind the lead magnet. And then coming on to peer signal with Adam and how he just you know started building these databases on air table. There's all sorts of no code tools now that you can use and there's sort of like a higher level of expectation for free.
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