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ZIP Codes!

Planet Money

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The Birth of the ZIP Code

This chapter delves into the origins of the ZIP code during WWII, born out of the need for more efficient mail sorting amid postal worker shortages. It narrates the system's introduction in 1963, including public resistance and the efforts made by the postal service to promote acceptance through innovative campaigns featuring the character Mr. Zip. Ultimately, it highlights the significant evolution of zip codes into an integral component of American communication and identity.

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