Ad Age Marketer's Brief cover image

How Gopuff is leaning into instant commerce with new marketing and offerings

Ad Age Marketer's Brief

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GoPuff's Strategic Focus on Customer-Centric Offerings and B2B Growth

This chapter explores GoPuff's strategic priorities focusing on a customer-centric approach, including expansion into fresh groceries and improvements in its subscription program. It also highlights new initiatives like 'Powered by GoPuff' aimed at enhancing delivery for digital brands and strengthening their B2B services.

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